Triangle Hospitality Group places special emphasis on a strong and effective sales and marketing department. Sales works strongly on two levels, locally and nationally. Major consideration is placed on working with managers to better enable them to work with their sales staff.
Following careful research, strategic marketing plans are put in place for each property in the portfolio and reviewed quarterly. Marketing dollars are carefully allocated and accurate market segment tracking is reviewed to assure that the monies are being spent wisely. In order to further promote sales and marketing, major national conventions such as HSMAI, NTA and ABA are attended regularly.
"Our philosophy of building strong hotel sales and marketing teams and our commitment to support their efforts at the home office level, gives Triangle Managements hotels an edge and contributes greatly to their success."
The sales and marketing department works closely with an in-house graphic artist to provide cost effective, full-service graphic design. The department handles all advertising including direct mail, print media, radio, television and billboards.
Sales and Marketing
